I build engaged communities.
I’m one part marketer and one part word wrangler, often fueled by baked goods and a well-placed Oxford comma.
I’m best known for delivering carefully crafted marketing strategies that create communities of brand evangelists.
In the 15+ years I’ve been a legit, full-time working adult, I’ve led high-performing teams of digital marketers, community managers, and content creators. My experience spans tech to education, with key strengths in marketing strategy, content management, and community development.
I’ve led community-focused marketing initiatives for some wonderful companies and brands, including the likes of Yelp, Trusted Health, General Assembly, Dribbble, Dior Cosmetics, The Mom Project, Weather.com, Chase, MAC, and a bunch more.
When I’m not working on marketing and community things, I like to binge-watch various TV series, eat brownies, and do yoga, just not all at the same time.
Community is the connection that your audience has with your product, your service, and your brand. When you engage your community, you build trust, authority, and goodwill. Every company could use a little more of that tremendous trifecta.
I create marketing strategies for companies that want to offer more than just an interesting service or a pretty product. My community-first focus ensures that companies engage with their target audience through the most impactful channels.
What do you want your brand or company to be known for? We’ll articulate a brand identity, personality, and voice that will serve as the foundation for all your marketing communications.
Trying to make inroads with your local audience? We’ll craft an outreach plan and outline the strategies you need to connect with your target community.
Need words? Let’s get you some good ones and a great process for creating remarkable, consistent content that resonates with your audience.
Do you need day-to-day marketing and community support to amplify your product or service? We’ll create a custom solution so you can bring aboard hires who will engage and retain your audience.
Do you have a new business segment or lofty campaign idea but you're not quite sure where to begin? We’ll strategize a plan to connect with your audience through specific, community-focused opportunities.
Let’s chat. If I can’t help you, I’ll do my best to connect you with someone who can.let’s chat
Instagram engagement growth
In the spring of 2020, I ideated and launched a community program for Trusted Health, a career platform for the modern nurse.
This community program included virtual events, bespoke marketing campaigns, social media promotion, brand development, community ambassadors, and content creation.
Community tutor growth
At Innovations for Learning, an e-literacy nonprofit organization, I built a community management program that connected thousands of corporate and community tutors to under-resourced first-grade classrooms. These tutors helped their students learn to read through weekly, online sessions that built literacy skills and fostered a joy for reading.
Local business events
Yearly e-newsletter growth
Yearly community engagement growth
During my 7+ years at Yelp, I built and led a team of talented community managers across the Midwest. To further activate growth in Yelp communities, I created a new role to amplify online engagement — the Online Community Ambassador. Additionally, I directed all of the editorial content for 85+ writers on the Yelp Community Blog, the official voice of the Yelp Community Management Team.
Landing page traffic
LinkedIn follower growth
Campaign blog post traffic
In December 2019, I executed a fully integrated marketing and communications campaign with the goals of building community and establishing authority in the design community. This campaign included an interactive landing page, exportable full-results PDF, PR efforts, social media campaign, and a flurry of blog posts.
We reached our 30-day site traffic goal in just three days and landed seven media hits, including articles in USA Today and Fast Company.
“Tenacious, professional, proactive, helpful, trustworthy, valuable...these are some of the words that come to mind when I think about Nicole Warshauer. I had the privilege of working with Nicole at Yelp for over 7 years. In that time, I saw her grow a community, develop as a people-manager, motivate and inspire her peers and direct-reports, lead by example to encourage a growth-mindset for everyone around her, analyze data to make sure our teams energy was being spent wisely, and develop meaningful relationships internally and externally....”
“Nicole is somebody you need as a steward of your brand. She’s able to craft compelling brand narratives that bring a company’s vision to life. Her attention to detail and laser-focused organizational talents are second to none; this is clearly evident in her deft ability to craft meaningful, comprehensive communications systems that act as authentic voices of the brands she works with.”
“It’s hard to come across a leader that embodies Nicole’s unique combination of qualities. As Dribbble’s Director of Brand Communications, Nicole hit the ground running with new initiatives and processes that helped our team make huge strides—from nearly doubling our community in size, launching our new podcast, solidifying our brand voice, and SO much more.”
Whether you’re looking to execute a massive marketing campaign, nail your brand identity, or want to discuss content strategy, I’m here to help you build and engage your audience. Use this form or email me at firstname.lastname@example.org
We’ll kick things off with an introductory video chat so I can learn about your problem and opportunity.
Scope of work
I’ll dive into your existing community and target market insights to build a scope of work tailored to your goals.
Once we’re aligned with the scope of work and necessary paperwork, I’ll get crackin’ on strategy and deliverables.
Expect regular (weekly) communication from me — I’ll share milestones, ask for feedback, and provide notes along the way.
I’ll share final deliverables and provide any additional recommendations for future marketing and community engagement.